Digital Tech Training
Digital Marketing Technology training and skills development
Google PPC & Google Reporting Tools
Ad Words, Google Display Network, Google Analytics, Google Webmaster Tools & Google Tag Manager
Social PPC Advertising & Social Management
LinkedIn Ads, Facebook Ads, Instagram Ads, Social Page Management
Ad Words, Google Display Network, Re-Marketing & Keyword Research
Process and skill development for Google AdWords related activities. This includes keyword research, landing page optimisation, Quality Score control and utilising the Google Display Network to reach even greater audiences. With intent marketing, your reaching audiences already interested in your products or services, making this an ideal starting point for any business.
Google Reporting Tools
Google Analytics, Google Webmaster Tools & Google Tag Manager
Capability generation and industry standards for Google Analytics, our preferred reporting platform and the ever essential Google Webmaster Tools to manage your search engine performance. With true reporting capability requiring a sound tag management solution, we offer skills development for Google Tag Manager to allow for true marketing intelligence.
Social PPC Advertising
Facebook Ads, Instagram Ads & LinkedIn Ads for B2B & B2C Marketing
Using different social networks for various marketing strategies, PPC and CPM based for optimum conversion rates. Social has proved to be a successful method for B2B and B2C business to engage with new audiences. Audience research is an important aspect of this and any other digital marketing initiative, and is covered in depth within these sessions.
Page Updates, Using Hashtags, Building your Audience & Identifying Social Goals.
Using the power of social analytics to gauge the best times, frequencies and content of your postings. How to identify trending hashtags to bolster the reach of our posts and avoid hashtag saturation. We look at different methods for growing our audience, gaining share of voice and lead generation to your website.